Advanced Social Media Training

Course Overview

Behind most operational problems sits a gap in Social Media; closing that gap is what this course is for. Across 5 practical days, the course moves from core principles to applied techniques, anchored in real workplace challenges. By the final session each delegate has a concrete plan for applying the material in their own role.

What You Will Achieve

• Explain the core principles and current good practice in Social Media
• Apply practical tools and techniques for Social Media in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Social Media in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Marketing, communications, PR and sales professionals, and managers responsible for brand, reputation or revenue growth.

Course Outline

1. 01Setting the scene: Social Media in today's organisation
2. 02Key concepts and the language of Social Media
3. 03Frameworks and good practice that deliver results
4. 04Hands-on application: workshop exercises and cases
5. 05Problem-solving clinic: participants' real challenges
6. 06Integrating Social Media with day-to-day operations
7. 07Reporting, metrics and demonstrating value
8. 08Action planning: your first 90 days after the course