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AI in Digital Marketing

AI (Artificial Intelligence)

Course Overview

Marketing teams that use AI well are shipping more campaigns, testing more variants and personalising at a scale manual teams cannot match. Those that use it badly are shipping generic content that audiences scroll straight past. This course teaches the difference: where AI genuinely lifts marketing performance — research, segmentation, creative iteration, optimisation — and how to keep brand voice, originality and judgement firmly human.

What You Will Achieve

  • Map where AI adds real value across the marketing workflow
  • Use AI for audience research, segmentation and campaign ideation
  • Generate and iterate creative drafts while protecting brand voice
  • Set up testing and optimisation loops that learn faster than competitors
  • Establish guardrails: disclosure, originality, data privacy and quality control

Who Should Attend

Marketing managers, digital marketers, content creators, brand managers and agency professionals who want a practical, hype-free command of AI in their work.

Course Outline

  1. 01The AI marketing stack: a map of what exists
  2. 02Research and insight: mining audiences and competitors
  3. 03Segmentation and personalisation at scale
  4. 04Creative with AI: drafts, variants and brand voice
  5. 05The generic-content trap and how to avoid it
  6. 06Paid media optimisation and predictive budgeting
  7. 07Measurement: attribution in an AI-assisted funnel
  8. 08Governance: disclosure, data and quality gates

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